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Ma Baensch Launches New Interactive Web Site

November 6, 2006

Baensch Food Products, a Milwaukee-based company that packages and distributes the popular Ma Baensch herring, today announced the launch of a brand-new “Ma Baensch” Web site. The site,, is an interactive site that features Ma Baensch’s history, highlights herring’s health benefits and provides interesting recipes, tips and ideas for using herring yearround.


The Ma Baensch site directs herring connoisseurs to a local grocer where Ma Baensch herring is sold and also sells Ma Baensch herring directly from the company. Site visitors can also submit a “Fish Tail,” which is a personal herring or seafood story or memory.


“Launching this new Web site is a big step for Ma Baensch,” says president Kim Wall, who purchased the company from the Baensch family in 1999. “This company has a rich history that we are very proud of. Ma Baensch herring is packed using the same processes and commitment to quality that the original Baensch family used. It’s what defines Ma Baensch and separates it from other herring brands.”


Since Wall purchased Baensch Food, she has initiated rebranding efforts to position Ma Baensch herring as premium seafood. Ma Baensch herring is currently sold in Wisconsin Pick-n-Save, Metro Mart, Copps, Sentry, Piggly Wiggly, Jewel-Osco, Woodman’s and Sendik’s grocery stores.