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Kim Wall Featured on UWM Lake Effect Radio

July 19, 2010 | Permalink

Click on the link below to listen to Kim Wall, owner of Baensch Food Products Co., interview with Stephanie Lecci on UWM’s Lake Effect radio. Kim discusses her purchase of the herring business, the changes she’s made to it and her philosophy on hiring felons.


Women of Influence Award Winner

June 18, 2010 | Permalink

Kim Wall – Entrepreneur – President of Baensch Food Products Co.


Click to read article.

Road Side Culture Stand

June 7, 2010 | Permalink

Where Artists and Agriculture Intersect

Ma Baensch location selected for Roadside Culture Stand

Artists and agriculture will converge this summer in an eyecatching
Roadside Culture Stand on the corner of Humboldt and Locust, right in front of Baensch Food
Products. Roadside Culture Stands, an initiative spearheaded by the Wormfarm Institute, are artistdesigned and built mobile farm stands that display and sell fresh local produce as well as the work of local artists. The stand located in Riverwest will debut at the Locust Street Festival on June 13 and will be open for business two days a week from June through October.


Tory Tepp, an installation artist who specializes in earthworks, designed and built the Roadside Culture Stand in Riverwest. The stand will feature jars of Ma Baensch herring, Fresh Is Best Natural Pet Food and produce from Rooftop Grow-Op, among other featured local items.


“The Roadside Culture Stand is a great way for the Riverwest community and passersby to experience
local products as well as the work of local artists,” said Kim Wall, president of Baensch Food Products.
“There are many talented people in this community who have a unique product or artistic concept and this is a wonderful way to share it with the community. I’m thrilled to be a part of this worthwhile endeavor.”


The Roadside Culture Stand is funded by a generous grant from the Wisconsin Arts Board in support of
the Wormfarm Institute – a non-profit organization working to build a sustainable future for agriculture and the arts by fostering vital links between people and the land. There are four stands in Wisconsin: two located in Milwaukee, one in Mineral Point and one in Baraboo. Each stand will have a home base and will also travel to local festivals and county fairs.


“We chose this location, in front of Ma Baensch, because of its visibility. It’s at the crossroads to
everything – the east side, downtown and the north shore,” said Stacy LaPoint, site coordinator for the
Roadside Culture Stand. “This stand brings awareness as well as an entrepreneurial outlet to local artisan goods and a burgeoning local food system.”

Great Lakes Whitefish for Lent: Delicious and Nutritious

March 12, 2010 | Permalink

Ma Baensch shares a savory and satisfying recipe for the Easter season


Lent is underway and that means fish-only Fridays for observing Christians. The traditional Friday-night fish fry served by many local restaurants and pubs is a popular choice among the faithful, but eating fried fish may not be for everyone, every Friday.


Fried cod or perch is commonly served by Wisconsin establishments, but for those who may be looking
for an easy, healthier alternative, fresh Great Lakes whitefish could be the recipe for success. Packed with protein and essential nutrients, including Omega-3 fatty acids, whitefish is good for the heart and the brain. And tasty too!


The Great Lakes basin is home to the whitefish, which was prized by Native Americans and early
explorers for its distinctive non-fishy flavor. Today, whitefish is a popular catch among many fisheries right here in Wisconsin and a favorite fish among Wisconsinites. Not only is whitefish flavorful, healthy and local, it is caught using environmentally friendly practices.


“Whitefish is a Wisconsin favorite because of its sweet, mild flavor. In addition to being served as a dinner entrée, it is perfect for chowders, sandwiches and salads. Whitefish can also be cooked in a variety of ways, but the trick is to not overcook it,” said Kim Wall, seafood expert and president of Baensch Food Products, the Milwaukee-based company that makes the popular Ma Baensch herring brand. “One of my favorite, easy whitefish recipes calls for brown sugar and fresh lemons. Preparing this dish is a healthy way to observe the Lenten season and support our local fisheries.”




Baked Great Lakes Whitefish
Makes 2 servings
2 fresh whitefish fillets (6 to 8 ounces each), skin on with pin
bones removed
2 lemons, one thinly sliced and one cut into wedges
1 T butter
Sea salt and pepper or other type of seasoning salt, to taste
2 t brown sugar
Cooking oil spray


Preheat oven to 350° F. Lightly spray a glass oven-proof baking dish, large enough for fillets to be placed in a single layer. Place fillets in baking dish, skin side down. Lightly season fillets and
sprinkle with brown sugar. Lightly rub seasonings into fillets. Top fillets sparingly with thin slices of butter and place a layer of fresh lemon slices on top. Bake, uncovered, 8 to 10 minutes, maybe
longer depending on the thickness of the fillets, until fish is opaque and flakes easily. Take care not to overcook as fillets will become tough.


Serve immediately with additional fresh lemon wedges on the side.

Herring – A Naturally Gluten-Free Food

June 17, 2009 | Permalink

Over the past several years, the gluten-free diet has grown in popularity, prompting thousands of Americans to eliminate some of our country’s favorite comfort foods, like pasta, pizza and even bread. While a gluten-free diet is not recommended for everyone, many people, particularly those diagnosed with celiac disease or gluten sensitivity, feel better when they eliminate eating foods containing wheat, rye or barley, which are high in gluten.


“Finding the right balance of natural and processed gluten-free foods is very important. Herring is one
food that has been praised for its winning combination of being both naturally gluten-free and rich in
calcium, protein and Omega 3 fatty acids,” said Kim Wall, seafood expert and president of Baensch Food
Products, the Milwaukee-based company that produces the popular Ma Baensch herring brand. “For individuals on a restricted diet, herring and other seafoods are a great source of nutrients essential to a balanced diet.”


As more and more people adopt a gluten-free diet, an influx of gluten-free foods have made their way to
local grocery shelves and health food stores. In addition to the gluten-free pastas and breads that are
now available, medical professionals urge individuals following a gluten-free diet to focus on foods that are naturally gluten-free, including most vegetables, nuts, fruits, poultry and seafood. Why? Because processed gluten-free foods tend to be high in sugar or fat content to improve taste, and also have higher price points in the grocery store as a specialty food.

Shepherd Express – Eat/Drink Feature

June 10, 2009 | Permalink

Ma Baensch’s Tasty Herring
Riverwest specialty adds flavor to any occasion