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Kim Wall Featured in the Milwaukee BizTimes

September 17, 2010

When Kim Wall purchased Baensch Food Products Co. in 1999, she understood she was buying first and foremost the established “Ma Baensch” herring brand. Her top priority was and continues to be maintaining and building the brand. She recognized that taking care of her customers and employees are key to brand longevity. Wall successfully increased market share by refreshing the brand for the evolving market while keeping intact the core elements of the brand and product….


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